Get compelling content that reaches into and engages the mind of the reader
Any decent copywriter can write great content. However, our copywriting goes beyond putting words together well.
Our copywriter applies marketing, psychology, information design, and meta-communication techniques to create a more potent delivery on the conscious and subconscious levels. Through years of experience and advanced degrees in psychology and communications, our copywriter has developed these special techniques for super-effective content:
We create your content to speak directly to your target market. Phrases, visuals, and other elements come together just so, to reach into and engage the mind of the reader.
All the elements of your communication go towards creating how the user or reader experiences your communication. The reader forms an impression, opinion, and emotional response—often within the first few seconds. We engineer and align all aspects to create a unified positive user experience: words, content tone, content amount, fonts, colors, layout, content flow and navigation, information organization, cohesiveness between content and graphic design. With years of experience in technical writing, our copywriter is ready for even your most complicated content.
Meta-communication includes all that rides along with the verbal communication. The essence of the message is carried not only in the words, but also in the visual and subconscious elements. We align the verbal, nonverbal, and subconscious messages to deliver cohesively and directly, on all levels.
As we create, we use Hyper-Communication to infuse a particular "essence" into all aspects of the marketing communications—words, sounds, visuals. This essence is then perceived subtly, often subconsciously, by the reader or audience.
For many products and services, what you're really selling is the experience created in the user's mind, more than the product or service itself. We use Experiential Marketing to convey the essence of how it feels to experience the product or service.
You wouldn't shoot an arrow without aiming it at a target first. Words are just words without a target audience and a communications goal in mind. We create content within a framework of effective marketing communications strategy: what you want to say, to whom, how, and with what result. If you don't have a strategy already, we can help you create it.
From campaigns to individual elements, from strategies to image to message, we deliver potent marketing communications that speak to your audience directly, in a personal way, on all levels.